Stella Rising Blog

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...

What the Farm Bill Means for CBD Brands

2018 was a pretty big year for CBD; “CBD gummies” reached No. 3 on Google’s most popular search terms. Thanks to a lack of product regulation,...

Trend Roundup: Mom, Baby, and Infant Care

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of...

Trend Roundup: Project Nosh + Foundermade

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, sourcing and flavors, with much of the industry’s...

7 Food and Beverage Trends from Natural Products Expo West 2018

Natural Products Expo West has grown from a small show targeted to a select niche of retailers to a multi-day event drawing over 85,000 attendees and...

Is Your Beauty or Food and Beverage Brand an Acquisition Target?

Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these...

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one

Reinventing Retail: How Retailers Can Surprise, Delight, and Succeed | WMI

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business strategy at leading global research and advisory...

What Does It Take To Build A National Brand? | WMI

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was well defined and marketing strategy was...