Stella Rising Blog

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibi...

2018 was a pretty big year for CBD; “CBD gummies” reached No. 3 on Google’s most popular search term...

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the...

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, so...

Natural Products Expo West has grown from a small show targeted to a select niche of retailers to a ...

Indie brands are innovative, nimble, and often present an authentic message or mission which consume...

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an establi...

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business st...

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was...