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Stella Rising Blog

Rich Zeldes

Recent Posts

Retail

Trend Roundup: Mom, Baby, and Infant Care

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of...
By Rich Zeldes
Health & Wellness

Trend Roundup: Project Nosh + Foundermade

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, sourcing and flavors, with much of the...
By Rich Zeldes
Food & Beverage

7 Food and Beverage Trends from Natural Products Expo West 2018

Natural Products Expo West has grown from a small show targeted to a select niche of retailers to a multi-day event drawing over 85,000 attendees...
By Rich Zeldes
Beauty

Is Your Beauty or Food and Beverage Brand an Acquisition Target?

Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these...
By Rich Zeldes
Digital

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one
By Rich Zeldes
Fashion

Reinventing Retail: How Retailers Can Surprise, Delight, and Succeed | WMI

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business strategy at leading global research and advisory...
By Rich Zeldes
Digital

What Does It Take To Build A National Brand? | WMI

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was well defined and marketing strategy was...
By Rich Zeldes
Digital

Personalized Video Delivers for Brands | WMI

Today it’s essential for marketers to create a real, interactive, and personalized dialogue with their customers—wherever and whenever they’re...
By Rich Zeldes
Integrated

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...
By Rich Zeldes

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