While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s online sales have nearly tripled and Sephora’s have more than doubled. Although online still represents a small share of the overall market, strides in digital beauty sales indicate there’s significant room for growth. In our infographic, we detail the strategies each retailer is taking to win.
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Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.