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Beauty Research: What Women Want in Skincare | WMI

03 Jul 2017 Ann D'Adamo

in Beauty


A wide range of choices in facial skincare leaves women overwhelmed! Although more than half of all women say they enjoy trying new beauty products, the abundance of products, benefits, and ingredients can leave them feeling confused and unsure about what to buy. In our infographic, we illustrate the perceptions about skin care, which products Millennials and Generation X consumers purchase most, and the five most influential sources for learning about skincare.

Five Most Influential Sources Women Use to             Learn About Skincare

1. Trial and error 

2. Dermatologist/Professional

3. Internet research

4. Parent or friend

5. Skincare articles in magazines

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