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Infographic: Why Women Love Masstige Beauty | WMI

28 Apr 2017 Ann D'Adamo

in Beauty


Masstige beauty offers women everything they want in beauty: high quality, the latest trends, and beautiful packaging, all for a few dollars more than they would spend on drugstore brands. Its affordable price point and luxurious aura make women to feel like they’ve splurged, yet still walked away without breaking the bank. The appeal of masstige is universal, women from all ethnic and socioeconomic groups shop the category and 79% of women use at least one masstige product regularly. In our infographic, we look at this growing category!

Why Women Love Masstige Beauty

  1. Its more affordable than luxury products 
  2. Because the products work 
  3. They deliver better results than less expensive beauty products 

Women's Marketing offers deep insights into how women buy beauty today. Contact us to learn how out suite of marketing services can help your brand grow.