Masstige beauty offers women everything they want in beauty: high quality, the latest trends, and beautiful packaging, all for a few dollars more than they would spend on drugstore brands. Its affordable price point and luxurious aura make women to feel like they’ve splurged, yet still walked away without breaking the bank. The appeal of masstige is universal, women from all ethnic and socioeconomic groups shop the category and 79% of women use at least one masstige product regularly. In our infographic, we look at this growing category!
Why Women Love Masstige Beauty
Its more affordable than luxury products
Because the products work
They deliver better results than less expensive beauty products
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.