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WHAT WE DO

Award-Winning, Unified Strategy

Our full-funnel approach maximizes brand equity and immediate revenue impact—ensuring both measurable results today and lasting market leadership tomorrow.

ANALYTICS & INTELLIGENCE

Insights & Impact

Stella’s analytics team integrates closely with our client partners to provide comprehensive insights and answers to your brand’s most critical questions. A clear focus on measurable results—delivered quickly for fast action—powers all our work.

We value clarity! While our team brings decades of experience in sophisticated modeling techniques and curve building, we're also exceptional communicators. We answer your most pressing questions with straightforward language and approachability—never hiding behind a maze of marketing jargon.

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PROPRIETARY ANALYTICS TOOLS

Forecast, Optimize, and Strategically Plan

  • Spark: Sophisticated forecasting to help you predict and enhance business performance
  • Halo: Comprehensive budgeting and planning platform transforms complex data to inform stronger decision-making
  • Together, these powerful visualization and modeling tools provide the intelligence you need to drive business growth
  • 01 Market Mix Modeling
  • 02 Incrementality Testing
  • 03 Dashboards/Data Visualization
  • 04 Nested Digital Attribution Modeling
  • 05 Brand Health Measurement
  • 06 Customer Segmentation

ANALYTICS SERVICES

Market Mix Modeling

Advanced analytics technique that breaks a KPI by its drivers.

ANALYTICS SERVICES

Incrementality Testing

Measures media incrementality through control (blackout)/test market methodology

ANALYTICS SERVICES

Dashboards/Data Visualization

Interactive reporting interface with real-time media KPIs and benchmarks for ongoing performance analysis

ANALYTICS SERVICES

Nested Digital Attribution Modeling

Assessing media’s contribution to website sales using customer journeys and probabilistic modeling techniques

ANALYTICS SERVICES

Brand Health Measurement

Tracks metrics such as awareness and consideration over time against a competitive set

ANALYTICS SERVICES

Customer Segmentation

Creates personas against a total audience pool by purchase motivators for enhanced targeting

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"You’ve taken something that is highly complex and made it transparent and easy to digest. You’re a great partner to our team."

-Chief Deputy Executive Director, Covered California

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MMM  
guided media realignment to optimize conversion and expand reach

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30%

ROAS improvement yielded by budget optimization around key real estate events

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Ready to rise to the top? Connect with us today!

We accelerate profitable growth through full-funnel performance marketing and would love to connect with you.