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Stella Rising Blog

Marjorie Powers

Recent Posts

Media

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing...
By Marjorie Powers
Media

TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...
By Marjorie Powers
Media

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...
By Marjorie Powers

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