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Infographic: What Female Beauty Consumers Want in Skin Care in 2018

10 Jan 2018 Ann D'Adamo

in Beauty


From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by introducing intriguing new formats and trendy ingredients...but what do women really want? In our infographic, you'll discover the most-wanted formats and benefits and where female consumers are buying skin care. 

The Most Wanted Skin Care Benefits and Formats of 2018

Most wanted benefits include:



evens skin tone

contains SPF

Most intriguing formats include:

waterless cleanser

solid cleanser

cushion compact

sunscreen stick

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