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Infographic: The Amazon Beauty Consumer 

29 Jan 2018 Ann D'Adamo
1 Comment

in Beauty, Amazon


Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017, Amazon's beauty business grew by 42%. To understand how the Amazon marketplace has transformed the beauty shopper's path-to-purchase, we launched a nationwide survey to our proprietary insights communtiy, Glimmer. Our infographic explains what we learned about how they discover beauty on Amazon, how influencers impact her decision making, and how much she'll spend on beauty. 

10 Things You Should Know About the Amazon Beauty Shopper

97% of women surveyed shop on the platform and 64% are Prime members

85% buy beauty products on Amazon and 67% purchase personal care items 

41% go to Amazon first, before a physical store or brand website

62% search by product feature or product type and 37% search by brand name

55% of women go to the e-commerce platform to read reviews of beauty products

58% shop there at least once a week

42% would spend $20 or more on a single beauty product

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