In just over 20 years, Amazon has completely revolutionized how consumers shop. With just one click or tap, consumers can order everything from cereal to cosmetics and have it shipped directly to their door within days, or in some cases, hours.
To understand how Amazon fits into the female consumer's path-to-purchase, we launched a study of more than 700 women nationwide. In our white paper, we offer deep insights into the why women choose Amazon, how they discover brands and shop on the site, and what they buy with a deep dive into beauty and CPG (food and beverage).
Women’s Marketing is the leading independent marketing services agency for women-focused brands. We provide emerging and ambitious brands with the insights, access, & strategy to reach women at every media touchpoint.
Get our white paper, "The Amazon Effect: How the Amazon Marketplace Transformed the Female Shopper's Path-to-Purchase" now!