Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond age, race, or even gender: this consumer cares deeply about creation, curation, connection, and community. This is the lens with which the connected consumer views life and it’s reflected in the brands they love, the products they buy, and the influencers the follow. In our infographic, we explore how social media is the thread that connects these female consumers with the brands they love.
Social Media Is the Primary Influence for Heavy Cosmetics Buyers
58% of beauty consumers who purchase 10+ products per year say social media is a primary influence when buying makeup
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.