The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment with new products and interact with innovative brands. While it’s no surprise that young women are eager to engage with new digital tools, it’s exciting to see women of every demographic adopting a digital mindset. In our infographic, we follow her path to purchase and learn what motivates her at each step of her journey.
Discovery: Where Each Generation of Beauty Consumers Find Inspiration
Whether you're marketing beauty to Generation Z, Millennial, Generation X, or Baby Boomers, Women's Marketing can help you reach your target consumer through our suite of marketing services. Contact us today to learn more.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.