TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the day.
With the release of Creator Search Insights, TikTok now gives creators and brands a direct view into trending searches, content gaps, and the topics people are actively exploring. For marketers, this is a meaningful shift. TikTok is no longer just about going viral. It’s about showing up when users are searching.
We think this is a huge step forward: one we’re already putting to work.
WHAT TIKTOK’S CREATOR SEARCH INSIGHTS CAN DO
TikTok’s new tool gives us access to real-time insights straight from the source. Features include:
- Trending searches with volume spikes over 1000%
- Content gaps that highlight under-served search topics
- Search popularity trends over 7, 30, 60 days or 6 months
- Suggested hashtags and scripts for content creation
- Searches by followers, showing what your audience wants to see
- One-Top video prompts, allowing creators to act instantly
This is a powerful toolkit that helps marketers align content with real user demand—a clear clear sign that TikTok is investing in search as a core experience.
WHY WE’RE EXCITED
At Stella Rising, we’ve long believed that TikTok is a search engine in disguise. The launch of Creator Search Insights validates exactly what we’ve been building toward with our own platform, TokTrak.
We’ll integrate TikTok’s new tool into our strategy work. From content planning to creative briefings, these insights will strengthen how we help brands show up and perform.
But as strong as this release is, it doesn’t cover everything.
WHAT THE TOOL DOESN’T OFFER (AND WHERE TOKTRAK STILL LEADS)
TikTok’s Creator Search Insights is great for discovering what people are looking for. What it doesn’t tell you is how visible your content actually is in those search results.
That’s where TokTrak comes in.
TokTrak is our proprietary TikTok SEO platform built to do what TikTok’s tool does not. It allows us to track actual search rankings for your brand’s content and for content that others have created about your brand.
With TokTrak, you can:
- See where your content ranks for specific TikTok search terms
- Monitor how your rankings change over time
- Identify which creators are winning top positions for your keywords
- Understanding who is outranking you and why
We built TokTrak to fill a very real gap in the market. TikTok has confirmed the importance of search. TokTrak shows you how to win it.
WHAT THIS MEANS FOR BRANDS
The future of SEO is happening in more places than just Google. TikTok is quickly becoming a discovery engine, especially for younger audiences who search with intent.
The combination of Creator Search Insights and TokTrak gives us the most complete view yet of how users search, engage, and discover on TikTok.
WHERE WE GO FROM HERE
We’re already weaving TikTok’s new tool into our day-to-day work. It’s a valuable addition that will help us uncover new opportunities and create content that resonates. At the same time, TokTrak remains the only solution designed to measure and monitor search visibility on TikTok over time.
If you’re a brand looking to better understand your presence in TikTok search or want to know where you stand against competitors, we’d love to show you what TokTrak can do.
Reach out to schedule a walkthrough.
At Stella Rising, we don’t just follow trends. We track them, build with them, and help you rise through them.
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