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Infographic: Understanding the Beauty Consumer 2018

07 May 2018 Marlea Clark
1 Comment

in Beauty, Digital


Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the number of options available. In-store sampling, demonstrations, and other events can help consumers navigate the wide array of products, colors, and formats and better understand what works best for them.  In our infographic, we explore the attitudes and mindset of this consumer to understand the role makeup plays in her life.

Beauty Makes Me Feel Great

70% say using beauty products gives me a self-esteem boost

68% believe it’s important that I look my best when I leave the house

56% agree that it’s important to look youthful

Contact us to learn more about beauty consumers or download our white paper, "Unmasking the Beauty Consumer" for more cutting-edge research.  

Contact us today!

Beauty Digital