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Infographic: Amazon Shopping Statistics

30 Apr 2018 Marlea Clark

in Digital, Amazon


Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.

Most Amazon Shoppers Won’t Go Beyond the Second Page

Why search results matter more than ever

81%        of clicks occur on the first page of search results

70%        never click past the first page of search results

35%        click on the first product featured on a search page

Did you know? The first three items displayed in search results account for 64% of clicks

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