The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of Americans trust Facebook to obey laws regarding privacy. This loss of trust had some users saying they would #DeleteFacebook, but it’s unlikely that this campaign is going to make a dent in the social media network’s dominance. Although CEO Mark Zuckerberg has promised to do better, privacy is now top-of-mind for consumers. In our infographic, we reveal which platforms consumers trust and what actions they are taking to protect their privacy.
Which platforms do we trust with our data?
Women's Marketing offers deep insight into consumer behavior and understands what moves them along the path-to-purchase. Contact us today to learn how our suite of marketing services can help your brand grow.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.