Fragrance is evolving, with consumers layering scents, seeking unisex options, and participating in the rise of buzzy new DTC brands. Fragrance is still very much tied to emotion: 42% of consumers feel that fragrance makes them feel more luxurious, while 33% wear scents to express their mood. That said, emotional marketing and branding tied purely to sex appeal will likely fall flat; younger consumers are more interested in the brands that feel elevated, minimalist, and clean. The industry is expected to see sales growth through 2023, though the growth rate is expected to slow, as consumers use a greater diversity of product types, fragmenting the market.
At Stella Rising, we have deep expertise in the fragrance and beauty sectors. Powered by strong analytics, business strategy, and consumer insights, we connect brands to the consumers who will love them. Reach out to us and begin a conversation about your brand, today.