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Stella Rising Blog

Beauty

Infographic | The Beauty and Tech Check

In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...
By Elizabeth McHugh
Food & Beverage

Infographic | What Consumers are Craving in Food and Beverage

Having recently presented extensive research on how CPG shoppers have changed, we were curious about how consumers are viewing the food and...
By Elizabeth McHugh
Digital

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies. eMarketer...
By Elizabeth McHugh
Digital

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...
By Anastasia Sorokina
Digital

Introduction to YouTube Advertising: What to Expect and Plan for

The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable for brands looking to drive a stronger digital...
By Brennan Dzierzek
Amazon

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months late,...
By Rina Yashayeva
Retail

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
By Elizabeth McHugh
Beauty

Infographic | The Business of Beauty: Pandemic Briefing

Though we have seen beauty ecommerce skyrocket during the pandemic, overall industry sales will decline in 2020, as ecommerce has not fully made...
By Elizabeth McHugh
Food & Beverage

Infographic: Getting to Know (COVID) Grocery

New behaviors for food and beverage consumers are turning into new routines. Over six months into the pandemic, habits have changed and grocery...
By Elizabeth McHugh

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