Stella Rising Blog

Understanding Media Incrementality: A Data-Driven Approach to Marketing Success

Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...

Infographic | Feeling Behind: The Gen Z Update 2023

In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their purchases, and their actions. Brands can help...

Infographic | Prime Day Consumer Insights 2023

How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...

Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms

A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...

Infographic | 2023 Wellness Consumers

When speaking with our Glimmer community, we hear a consumer passion and excitement for wellness—in its myriad forms—and that they want more from...

Infographic | A Broad Look at Beauty: 2023 Consumer Report

Seven out of 10 shoppers who reduced spending due to inflation said they were notcutting back on beauty. Consumers used beauty to escape COVID...

It’s Time to Get to Know Lemon8

#HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is a Gen-Z targeted, influencer-inspired social...

Prime Day 2023: The Preparation Starts Now

PRIME DAY 2022: A REMINDER ON WHAT HAPPENED Despite last year’s concerns around inflation, Prime Day 2022 was Amazon’s biggest to date. The...

Collaborative Paid Search & Social: Maximizing the Two Together

All too often there is a disconnect between paid search and paid social efforts. This is problematic—paid search and paid social go together like...