Stella Rising Blog

Many brands, particularly those that started out with a DTC model, tend to view their media spend in...

Our time at Shoptalk last month was packed with new insights as well as confirmation of trends we’ve...

Averaging 1B active users each month, TikTok continues to take the social media landscape by storm—e...

How are consumers thinking about weight loss amidst the latest, potentially revolutionary innovation...

The year is 2018: Facebook was actually called Facebook, Prince Harry and Meghan Markle tied the kno...

Google Chrome Cookie Deprecation: Three Strategies to Mitigate Conversion Loss for Google Ads Cookie...

In this infographic, we peel back the wrapper on what’s happening in the U.S. snack market. While th...

Retail media is full of buzz and growing fast; it’s expected to grow nearly 30% in 2024 to reach $60...

At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics s...