Stella Rising Blog

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...

Infographic | Generational Vibes

Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and moods seem to outweigh specific facts or data...

Infographic | Navigating Healthcare Report

U.S. healthcare spending increased to $4.8T in 2023, growing at a rate of 7.5%. Healthcare spending is increasing—and costs are too—but the...

TikTok Search Ads are Officially Here

The not-so-best-kept secret in social commerce is official! TikTok has been a disruptive tour-de-force over the last few years. TikTok has: ...

Google’s Pivot on Third-Party Cookies: What It Means for Advertisers and the Open Web

Did you ever dunk your cookie in milk, only to let it get too soggy and fall apart, sinking into a milky abyss, like Jack slipping out of Rose’s...

Innovating Ecommerce: Stella Rising's New Partnership with TikTok Shop

In today's rapidly evolving digital landscape, Stella Rising remains at the forefront of innovation, constantly adapting to new platforms and...

Amazon Premium Beauty: Now, Next, and Why It's The Key

At Stella Rising, we are longtime experts in the beauty category, which connects perfectly to my own obsession with all things skincare, haircare,...

Stella Rising's Prime Day Playbook: Drive Record Sales for Your Brand

It is almost time for Prime Day 2024! Amazon’s biggest shopping day of the year is upon us, and Stella Rising is here to ensure that our brands...