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Stella Rising Blog

SEM

Google’s Visual Makeover is Coming: What it Means for Your Brand

While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...
By Jessica Ortiz
Retail

What Google Can Do for Your Brand: Assessing the Current Moment

Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...
By Bjorn Hansen
Food & Beverage

Snacking Behaviors: Five Trends and an Appetizing Future

FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...
By Elizabeth McHugh
Beauty

Infographic | The Clean Beauty Boost

What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...
By Elizabeth McHugh
Digital

Five Creative Ecommerce Tips for Facebook Ads

Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...
By Andrew Halfman
SEO

E-A-T: The Key Ingredient Beauty Brands Need for Healthy SEO

“You are what you eat.” It’s a pithy phrase you’ve likely heard countless times from doctors, nutritionists, and the like. But in recent years,...
By Danielle LaChance-Butler
Digital

Social Commerce: An Introduction

Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...
By Andrew Halfman
Amazon

Skincare Success: Seven Fundamentals for Growth in the Amazon Skincare Category

SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce generated $13.5B in retail sales in 2021 and is ...
By Rina Yashayeva
Digital

Ecommerce Content Marketing and Its Benefits

CONTENT AT THE FOREFRONT: THE BENEFITS OF CONTENT FOR ECOMMERCE SITES Content can help grow your business digitally, yet many ecommerce sites skip...
By Jacqueline Pascucci

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