Stella Rising Blog

Ad Week 2025: The Pulse of What’s Next

The era of interruption is over. The era of integration has begun. AdWeek felt electric this year. AI was woven into every discussion, and not as...

Google’s Removal of the &num=100 Parameter: What It Means for Your Data

TIMELINE OF EVENTS ● Early September 2024: the “Great Decoupling” was coined as SEOs saw impressions climb while clicks diminished. At the time,...

The Great AI-SEO Gold Rush: How Silicon Valley Is Selling Snake Oil to Marketing Departments

Why the generative engine optimization boom mirrors every tech bubble before it, and what smart marketers are doing instead Let's be clear from...

Live Shopping: Where Authenticity Meets the Add-to-Cart Button

COMMERCE GETS ITS CLOSE UP Live shopping is not just the next shiny tactic in the digital playbook, it’s a seismic shift in how consumers engage,...

Amazon's Exit from Google Shopping: What It Really Means for Brands

A conversation with Candace Deede, VP Retail Media, and Jessica Ortiz, VP SEM. Amazon's sudden withdrawal from Google Shopping auctions is deeply...

Meta's Incremental Attribution: Is It Worth The Buzz?

Coke or Pepsi? NSYNC or Backstreet Boys? Pineapple on pizza? Some debates will live on forever. For digital marketers, the Meta attribution...

Why Smart Brands Double Down on Media During Economic Uncertainty

While consumer sentiment rose slightly in July, it remains far below the December peak—Americans feel the ongoing economic anxiety. Mix in...

Guide to Generative Engine Optimization (GEO)

Search isn’t dying—it’s evolving. We’re not in a Google-only world anymore. Discovery now happens across a growing web of platforms: TikTok,...

TikTok Rolls Out Creator Search Insights for SEO: Here’s Why It Matters for Your Brand

TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the day. With the release of Creator Search...