Stella Rising Blog

Guide to Generative Engine Optimization (GEO)

Search isn’t dying—it’s evolving. We’re not in a Google-only world anymore. Discovery now happens across a growing web of platforms: TikTok,...

TikTok Rolls Out Creator Search Insights for SEO: Here’s Why It Matters for Your Brand

TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the day. With the release of Creator Search...

The Future of Search: Discovery Isn't Linear Anymore—And Neither Is Search

Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—it’s just moved. We’re not in a Google-only...

Introducing TokTrak: The First Dedicated TikTok SEO Platform

Sign Up for a 30-Day Trial + Strategy Session Now! Click here. Innovating Now for the Future of Search Search is changing—and fast. Most consumers...

Ten Reasons to Invest in SEO During a Downturn

As I lead our strong team of SEO experts at Stella Rising, I am fortunate to be a part of the growth trajectory for our wide variety of clients, and...

Five Reasons to Invest Early in SEO

Oftentimes, when our SEO team at Stella Rising is introduced to emerging brands, they ask us: “Why should we invest in SEO now, before people hear...

Seeing the Impact: Visuals from the January Google Core Algorithm Update

On January 13th, 2020 Google announced that—later that same day—they would release a broad core algorithm update. As a reminder, Google algorithm...

SEO Trends for 2020

Ready to grow with organic in 2020? Our SEO Director, John Morabito, offers his top trends that will shape SEO this coming year. When you are caught...

Did Your Web Traffic Take a Hit on March 13th?

On March 12th, Google began releasing what they call a "broad core" algorithm update. An algorithm update is significant because it can— overnight...