All Posts from: John Morabito
We executed two independent studies: a survey of 511 beauty consumers and an analysis of 22,700 publ...
Many of your beauty brand's organic tutorial videos may be invisible. And even when someone finds on...
For twenty years, search has meant ranking. Your brand showed up on a results page somewhere between...
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PLAYBOOK · GEO & AI SEARCH THE COMFORTABLE ILLUSION There is a growing cultural assumption that when...
A critical nuance that most GEO conversations miss: by the time a user opens ChatGPT to evaluate pro...
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Why the generative engine optimization boom mirrors every tech bubble before it, and what smart mark...
Search isn’t dying—it’s evolving. We’re not in a Google-only world anymore. Discovery now happens ac...
TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the ...
Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—i...
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