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Search isn’t dying—it’s evolving. We’re not in a Google-only world anymore. Discovery now happens ac...
TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the ...
Amidst a deluge of all kinds of news, Google announced a seismic shift in the future of digital adve...
Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—i...
It's been a challenging economic moment this spring, with consumer confidence hitting near-record lo...
For years, marketers have rallied around familiar performance metrics: ROAS (Return on Ad Spend), CP...
Amidst 2025’s turbulence and uncertainty, client media dollars matter more than ever. It's critical ...
By now, we’re sure you’re buckled up: 2025 is certainly shaping up to be a year of economic twists a...
Generative AI is reshaping the paid social marketing landscape—and fast. From creative automation to...
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