Stella Blog

Why the generative engine optimization boom mirrors every tech bubble before it, and what smart mark...

COMMERCE GETS ITS CLOSE UP Live shopping is not just the next shiny tactic in the digital playbook, ...

A conversation with Candace Deede, VP Retail Media, and Jessica Ortiz, VP SEM. Amazon's sudden withd...

While consumer sentiment rose slightly in July, it remains far below the December peak—Americans fee...

Search isn’t dying—it’s evolving. We’re not in a Google-only world anymore. Discovery now happens ac...

TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the ...

Amidst a deluge of all kinds of news, Google announced a seismic shift in the future of digital adve...

Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—i...

It's been a challenging economic moment this spring, with consumer confidence hitting near-record lo...