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    Jessica Ortiz

    Recent Posts

    SEM

    Google’s Visual Makeover is Coming: What it Means for Your Brand

    While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...
    By Jessica Ortiz / 13 Jun 2022
    Media

    Beauty and Augmented Reality: Sparking Digital Trial via YouTube

    Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the new landscape, where ecommerce is vital and...
    By Jessica Ortiz / 18 Aug 2021
    Paid Search

    Bing Standard Text Ads: The End is Near

    With the introduction of expanded text ads (ETAs) last year, and the performance increase advertisers are seeing as a result of the upgraded ad...
    By Jessica Ortiz / 15 May 2017
    Paid Search

    Google Releases New Ad Extension: Structured Snippets

    Structured snippets are a new, non-clickable ad extension recently released by Google early September 2015. The new ad extension allows advertisers...
    By Jessica Ortiz / 28 Sep 2015
    Media

    PPC Ad Copywriting: 6 Essential Steps

    Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...
    By Jessica Ortiz / 17 Jul 2015
    Google

    Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

    As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...
    By Jessica Ortiz / 16 Jan 2015

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