Stella Rising Blog

Google Chrome Cookie Deprecation: Mitigating Conversion Loss for Google Ads

Google Chrome Cookie Deprecation: Three Strategies to Mitigate Conversion Loss for Google Ads Cookie deprecation, long expected, is finally...

Google’s Visual Makeover is Coming: What it Means for Your Brand

While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...

Beauty and Augmented Reality: Sparking Digital Trial via YouTube

Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the new landscape, where ecommerce is vital and...

Bing Standard Text Ads: The End is Near

With the introduction of expanded text ads (ETAs) last year, and the performance increase advertisers are seeing as a result of the upgraded ad...

Google Releases New Ad Extension: Structured Snippets

Structured snippets are a new, non-clickable ad extension recently released by Google early September 2015. The new ad extension allows advertisers...

PPC Ad Copywriting: 6 Essential Steps

Creating compelling, action-driven ad copy is a must for any successful PPC campaign. While at times tedious, you will thank yourself for taking the...

Google AdWords Editor & Sale Countdown: Two Upgrades That Will Make Your Life A Bit Sweeter

As a newbie to the SEM field, managing multiple accounts on a daily basis and ensuring that client expectations are met can be difficult to say the...