In this infographic, we peel back the wrapper on what’s happening in the U.S. snack market. While there is plenty of room for innovation, consumers do show that familiarity breeds contentment: 51% of consumers prefer reaching for snacks they know and love, valuing satisfaction over novelty. Interestingly, indulgence isn't just for the young at heart—Boomers lead the pack when it comes to snacking for pleasure; 60% of Boomers snack to treat themselves, compared to 48% of Gen Z and 52% of Millennials. However, in almost all other aspects, Gen Z and Millennials drive the growth in snacking to new, delicious heights.
THE GROWING SNACK ATTACK: Infographic Highlights
- $114.2B Estimated revenue for the U.S. snack food market in 2024
- 84% Annual growth prediction for 2024-2028
- The healthy snack market is expected to grow even faster, at a CAGR of 5.5% from 2024 to 2033
- 48% of consumers are snacking more this year, only 14% are snacking less
- 22% snack 3+ times a day, while 29% snack twice daily
- Approximately 9% of the U.S. population could be using GLP-1 drugs by 2030. However, a new report estimates that even if 10% of the U.S. population adopts GLP-1 drugs in the next five years, food sales volume would fall by just .5% annually
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