Stella Rising Blog

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

Snapshot of a Foodie | WMI

Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of posting food photos to social media has become...

Beauty for All Seasons | WMI

Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...

Meet the Millennials | WMI

Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But thinking that all Millennials are the same is a...

Hispanic Grocery Shopper | WMI

This growing demographic is catching the attention of marketers and there’s a good reason why—Hispanic families spend an average of $360 per month on...

The Eco-Conscious Consumer | WMI

The Eco-Conscious woman has made a commitment to a wellness lifestyle and she’s passionate about brands that support causes that are important to...

The Super Beauty Consumer | WMI

The Super Beauty is highly engaged in beauty content, from how-to hair styling videos to make-up tutorials, she is obsessed with the latest tricks...