Stella Rising Blog

Healthy Food Trends | WMI

Food trends come and go, but the movement toward healthy, minimally processed food and sustainable sourcing is here to stay. In our infographic, we...

Luxury Brand Audiences on Social Media | WMI

There’s no doubt that social media is an essential branding tool for fashion marketers. From Facebook to Instagram to emerging platforms like...

Women Achieve a Higher Social Status | WMI

Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share...

The Established Mom | WMI

It may look like she’s headed toward an empty nest, but the established mom’s life is nothing but full. She uses technology to effortlessly manage...

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

Snapshot of a Foodie | WMI

Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of posting food photos to social media has become...

Beauty for All Seasons | WMI

Did you know that searches for makeup tutorial videos spike during October? Halloween-related videos account for 57% of seasonal makeup tutorial...