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What women’s summer fashion trends are in style? What’s hot and what’s not in spring and summer fash...

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Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that...

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Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised a...

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by Ann D'Adamo and Shannan Conley

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Food culture has exploded in recent years. As evidenced by the number of websites, blogs and social ...

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How to Find your Ideal Consumer in the Denim Market While some are predicting that the market for je...

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Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues ...

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Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of...

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Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things...

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