Stella Rising Blog

Direct Response vs. Branding Campaign Strategies | WMI

Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...

How to Measure Digital Marketing Success | WMI

Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience

4 Tips for a Successful Influencer Marketing Program | WMI

Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to...

Got Milk? Building Brand Trust Through Influencer Marketing | WMI

The ultimate brand influencer marketing campaign that anyone who has ever watched television or read a magazine in the past three decades can...

Big Changes at Twitter: Quick Promote, Video Recording & Group Messaging

With a recently reported average of 288 million active users a month, Twitter is one of the best opportunities for businesses to reach large, diverse...

Marketing Investments to Increase Fourth Quarter Earnings | WMI

As we approach the end of the year, companies start evaluating the year’s marketing efforts to begin planning for the following year, which can be a...

Flying Point Digital Tweet Round-Up

Friday, April 12, 2013 — No time for Twitter? Here's a handy round-up of Flying Point Digital's recent top tweets from the world of search marketing.