Stella Rising Blog

Caitlyn Jenner Just Proved That Magazine Ads Still Matter | WMI

Last week, a magazine almost broke the internet…again. And that’s big news! Vanity Fair’s cover story featuring a corseted Caitlyn Jenner dominated...

Brand Influencer Marketing Shapes the Future of Retail | WMI

Research from Texas A&M Center for Retail Studies found that a new and highly influential segment of shoppers has the ability to sway consumer...

2015 Fashion Trends for Spring and Summer | WMI

What women’s summer fashion trends are in style? What’s hot and what’s not in spring and summer fashion trends? The results are in! Our infographic...

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

5 Ways Luxury Fashion Brands Can Market to Millennials | WMI

Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more...

Millennial Moms in the Aisle | WMI

by Ann D'Adamo and Shannan Conley

Millennial Moms as Food and Beverage Consumers | WMI

Food culture has exploded in recent years. As evidenced by the number of websites, blogs and social posts dedicated to culinary pursuits, it’s clear...

The Skinny on the Denim Market– Infographic | WMI

How to Find your Ideal Consumer in the Denim Market While some are predicting that the market for jeans is fading, research reveals the denim market...

The Right Fit: Reaching Female Denim Consumers | WMI

Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues – they’re fighting back with innovative...