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    The Right Fit: Reaching Female Denim Consumers | WMI

    Activewear has taken a bite out of the denim market, but the jeans industry isn’t singing the blues – they’re fighting back with innovative...
    By Ann D'Adamo / 07 Apr 2015
    Media

    Direct Response vs. Branding Campaign Strategies | WMI

    Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A...
    By Amy Z. / 18 Mar 2015
    Media

    How to Measure Digital Marketing Success | WMI

    Identifying the Right Performance Metrics So, you’ve decided to run a digital campaign. First things first: Identifying the right performance metrics...
    By Amy Z. / 17 Mar 2015
    Media

    Find Your Target Market: How to Hit a Bullseye | WMI

    Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience
    By Kerri Krom / 03 Mar 2015
    Media

    4 Tips for a Successful Influencer Marketing Program | WMI

    Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to...
    By Kim Haley / 18 Feb 2015
    Media

    Got Milk? Building Brand Trust Through Influencer Marketing | WMI

    The ultimate brand influencer marketing campaign that anyone who has ever watched television or read a magazine in the past three decades can...
    By Kim Haley / 17 Feb 2015
    Media

    Big Changes at Twitter: Quick Promote, Video Recording & Group Messaging

    With a recently reported average of 288 million active users a month, Twitter is one of the best opportunities for businesses to reach large, diverse...
    By John Morabito / 13 Feb 2015
    Media

    Marketing Investments to Increase Fourth Quarter Earnings | WMI

    As we approach the end of the year, companies start evaluating the year’s marketing efforts to begin planning for the following year, which can be a...
    By Gary Kleinman / 27 Oct 2014
    Media

    Flying Point Digital Tweet Round-Up

    Friday, April 12, 2013 — No time for Twitter? Here's a handy round-up of Flying Point Digital's recent top tweets from the world of search marketing.
    By Flying Point / 12 Apr 2013

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