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Stella Rising Blog

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How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build...
By Ann D'Adamo
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Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...
By Ann D'Adamo
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How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve...
By Andrea Van Dam
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The Mindset of Millennial Women | WMI

Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re abandoning...
By Ann D'Adamo
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Marketing to Generation Z: Teen Shopping Habits| WMI

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience....
By Ann D'Adamo
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Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...
By Ann D'Adamo
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Customizing Content for Facebook & Instagram | WMI

With more than 72% of all adult internet users on Facebook and a quarter of American adults actively using Instagram, there's no question that brands...
By Ann D'Adamo
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Best Practices for Sharing User-Generated Content | WMI

What are the best practices for sharing user-generated content? New York Fashion Week promises its share of dramatic looks on the runway, but...
By Ann D'Adamo
Media

Influencer Marketing: What Are Best Practices | WMI

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit This is the...
By Ann D'Adamo

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