Stella Rising Blog

Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...

Black Friday Marketing Tips | WMI

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last...

Amazon's Influence on E-Commerce | WMI

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping...

Does Social Media Influence Holiday Shopping? | WMI

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social...

Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool....

Infographic: How America Celebrates Halloween | WMI

In the season between back-to-school and holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to...

How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build...

Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve...