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Stella Rising Blog

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How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve...
By Andrea Van Dam
Media

The Mindset of Millennial Women | WMI

Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re abandoning...
By Ann D'Adamo
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Marketing to Generation Z: Teen Shopping Habits| WMI

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience....
By Ann D'Adamo
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Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...
By Ann D'Adamo
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Customizing Content for Facebook & Instagram | WMI

With more than 72% of all adult internet users on Facebook and a quarter of American adults actively using Instagram, there's no question that brands...
By Ann D'Adamo
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Best Practices for Sharing User-Generated Content | WMI

What are the best practices for sharing user-generated content? New York Fashion Week promises its share of dramatic looks on the runway, but...
By Ann D'Adamo
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Influencer Marketing: What Are Best Practices | WMI

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit  This is the...
By Ann D'Adamo
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Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?”  From mass market to luxury, it’s a pain point for almost every brand. Consumer...
By Ann D'Adamo
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Social Media Advertising Trends| WMI

There's no question that almost every brand should be on social media—but if you're not supporting your posts with paid advertising, is anyone seeing...
By Ann D'Adamo

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