Stella Rising Blog

The Mindset of Millennial Women | WMI

Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re abandoning...

Marketing to Generation Z: Teen Shopping Habits| WMI

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience....

Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...

Customizing Content for Facebook & Instagram | WMI

With more than 72% of all adult internet users on Facebook and a quarter of American adults actively using Instagram, there's no question that brands...

Best Practices for Sharing User-Generated Content | WMI

What are the best practices for sharing user-generated content? New York Fashion Week promises its share of dramatic looks on the runway, but...

Influencer Marketing: What Are Best Practices | WMI

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit This is the...

Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?” From mass market to luxury, it’s a pain point for almost every brand. Consumer...

Social Media Advertising Trends| WMI

There's no question that almost every brand should be on social media—but if you're not supporting your posts with paid advertising, is anyone seeing...

Infographic: Marketing the Summer Olympics 2016 | WMI

More than 20 million people are expected to tune in to watch the Olympic games in Rio this summer! But they're not just watching on TV, they'll be...