Stella Rising Blog

Media Strategy: Mastering the Attention Equation | WMI

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming apps,...

Infographic: Tips For Listening to Customers on Social Media | WMI

It's a given that brands must have a presence on social media, but just being on Facebook, Instagram, and Twitter isn't enough—social media managers...

Mobile Trend Infographic: How Consumers Use Smartphones Today | WMI

To say that computers and, more recently, smartphones have changed the way we live is an understatement. But the extent that we now rely on mobile...

Influencer Marketing: How to Measure Campaign Success | WMI

Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in...

2016 Retail Holiday Predictions | WMI

Retailers must have done something to get on Santa’s good list this year. Despite a rocky start to 2016, analysts are forecasting a stellar holiday...

Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...

Black Friday Marketing Tips | WMI

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last...

Amazon's Influence on E-Commerce | WMI

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping...

Does Social Media Influence Holiday Shopping? | WMI

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social...