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Stella Rising Blog

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2016 Retail Holiday Predictions | WMI

Retailers must have done something to get on Santa’s good list this year. Despite a rocky start to 2016, analysts are forecasting a stellar holiday...
By Ann D'Adamo
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Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...
By Ann D'Adamo
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Black Friday Marketing Tips | WMI

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last...
By Ann D'Adamo
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Amazon's Influence on E-Commerce | WMI

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping...
By Ann D'Adamo
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Does Social Media Influence Holiday Shopping? | WMI

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social...
By Ann D'Adamo
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Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool....
By Jenna Manula, Director Social Media Marketing
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Infographic: How America Celebrates Halloween | WMI

In the season between back-to-school and  holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to...
By Ann D'Adamo
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How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build...
By Ann D'Adamo
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Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...
By Ann D'Adamo

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