Stella Rising Blog

Infographic: Marketing to Sports Super Fans

Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women report...

Infographic: The New Year's Eve Party's On Mobile | WMI

In January 2016, over a million people gathered in Times Square to watch the ball drop and celebrate the New Year. From sharing snaps and pictures on...

Amazon Go: On Demand Food Shopping For Millennials | WMI

Watch out food retailers, Amazon is coming for you next! Earlier this month, Amazon announced plans to open its first Amazon Go retail grocery store...

Media & Marketing Trends 2017 | WMI

Every year brings the unexpected, but 2016 seemed to bring more surprises than most. Among many, the Chicago Cubs broke a 108-year losing streak, the...

Media Strategy: Mastering the Attention Equation | WMI

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming apps,...

Infographic: Tips For Listening to Customers on Social Media | WMI

It's a given that brands must have a presence on social media, but just being on Facebook, Instagram, and Twitter isn't enough—social media managers...

Mobile Trend Infographic: How Consumers Use Smartphones Today | WMI

To say that computers and, more recently, smartphones have changed the way we live is an understatement. But the extent that we now rely on mobile...

Influencer Marketing: How to Measure Campaign Success | WMI

Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in...

2016 Retail Holiday Predictions | WMI

Retailers must have done something to get on Santa’s good list this year. Despite a rocky start to 2016, analysts are forecasting a stellar holiday...