Stella Rising Blog

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand...

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion...

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on the...

Infographic: Valentine's Day Social Media Trends & Hashtags

Retailers will be feeling the love this month as consumers are expected to spend $19.6 billion, an average of $143.56 per shopper, on Valentine’s...

The Other Person in The Room: How Consumers Use Voice Assistants

Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa...

Digital Marketing Trends: How We Spend Time with Media 2018 

In 2017, U.S. adults spent more than half their day—an average of 12 hours, 1 minute, engaging with media. In 2018, that number is expected to grow...

SEO Strategy: 4 Ways Consumers are Searching for Answers in 2018 

When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what...