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MEDIA

Media

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress...
By Ann D'Adamo
Media

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering...
By Ann D'Adamo
Media

Infographic: Who Is More Loyal to Brands? | WMI

With so many products to choose from, each competing on price, efficacy, and convenience, it can be a challenge for brands to retain consumers....
By Ann D'Adamo
Media

Infographic: #NationalDoughnutDay on Social Media |WMI

It's National Doughnut Day! Did you know the holiday was established by the Salvation Army in 1938 to raise money during the Great Depression to...
By Ann D'Adamo
Media

Infographic: Millennial Dads Take On More Parenting Responsibility | WMI

Millennial Dads are actively taking a hands-on role in caregiving. In fact, more than a quarter of Millennial Dads self identify as the primary...
By Ann D'Adamo
Media

Infographic: How Americans Celebrate Memorial Day | WMI

On Memorial Day, Americans salute the more than 42 million veterans who have served our country during war time and remember the 1.3 million men...
By Ann D'Adamo
Media

Infographic: Meet the Micro Influencer | WMI

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names....
By Ann D'Adamo
Media

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the...
By Kerri Krom
Media

Infographic: Is Cause Marketing Good For Brands? | WMI

 Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a...
By Ann D'Adamo
Media

Infographic: How Women Use Social Media in 2017 | WMI

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...
By Ann D'Adamo

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