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MEDIA

Media

Infographic: Marketing to Sports Super Fans

Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women...
By Ann D'Adamo
Media

Infographic: The New Year's Eve Party's On Mobile | WMI

In January 2016, over a million people gathered in Times Square to watch the ball drop and celebrate the New Year. From sharing snaps and pictures...
By Ann D'Adamo
Media

Amazon Go: On Demand Food Shopping For Millennials | WMI

Watch out food retailers, Amazon is coming for you next! Earlier this month, Amazon announced plans to open its first Amazon Go retail grocery...
By Ann D'Adamo
Media

Media & Marketing Trends 2017 | WMI

Every year brings the unexpected, but 2016 seemed to bring more surprises than most. Among many, the Chicago Cubs broke a 108-year losing streak,...
By Ann D'Adamo
Media

Media Strategy: Mastering the Attention Equation | WMI

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming...
By Andrea Van Dam
Media

Infographic: Tips For Listening to Customers on Social Media | WMI

It's a given that brands must have a presence on social media, but just being on Facebook, Instagram, and Twitter isn't enough—social media...
By Ann D'Adamo
Media

Mobile Trend Infographic: How Consumers Use Smartphones Today | WMI

To say that computers and, more recently, smartphones have changed the way we live is an understatement. But the extent that we now rely on mobile...
By Ann D'Adamo
Media

Influencer Marketing: How to Measure Campaign Success | WMI

Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in...
By Ann D'Adamo
Media

2016 Retail Holiday Predictions | WMI

Retailers must have done something to get on Santa’s good list this year. Despite a rocky start to 2016, analysts are forecasting a stellar...
By Ann D'Adamo
Media

Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...
By Ann D'Adamo

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