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Stella Rising Blog

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Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...
By Ann D'Adamo
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Social Media: How Consumers Use YouTube | WMI

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between...
By Ann D'Adamo
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Facts About Generation Z Every Marketer Needs to Know | WMI

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations...
By Ann D'Adamo
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Social Media & The Big Game | WMI

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In our...
By Ann D'Adamo
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Mobile First! How to Reach Connected Consumers | WMI

Whether they're online or in-store, consumers are more informed about the products they're buying than ever before and their expectations for a...
By Ann D'Adamo
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Social Media Links Consumers, Brands During Awards Season | WMI

“Who are you wearing?” The answer to the ubiquitous red carpet question can elevate a brand from virtually unknown to household name overnight. But...
By Ann D'Adamo
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Social Media: 10 Instagram Tips for Food Brands | WMI

A great meal is about more than the way it tastes—chefs strive for a beautiful presentation on the plate and restauranteurs frequently have a...
By Ann D'Adamo
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How Voice-Activated Assistants Will Change Everything | WMI

During the 2016 holiday season, sales of voice activated assistants soared. Consumers purchased Amazon's Alexa system (the Echo and her diminutive...
By Ann D'Adamo
Media

Social Style: Can Social Media Drive Apparel Sales | WMI

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost...
By Kathryn Pleines

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