Stella Rising Blog

Takeaways From Social Media Week 2017 | WMI

Social Media Week is one of the industry’s premier digital media conferences. This year’s event, held in New York City during the last week of...

How to Get the Best Amazon Marketplace Results | WMI

Amazon has emerged as the leading destination for consumers searching for product information. Forty-four percent of consumers start searches for...

Infographic: How Brides Discover & Shop for Weddings | WMI

Today, couples don’t want a cookie-cutter wedding, they want a celebration that truly reflects who they are. Millennials are getting married later...

Infographic: What Drives Online Purchase | WMI

Why Social Media is Magic for Brands | WMI

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Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...

Social Media: How Consumers Use YouTube | WMI

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between...

Facts About Generation Z Every Marketer Needs to Know | WMI

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations...

Social Media & The Big Game | WMI

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In our...