Stella Rising Blog

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...

Infographic: Why Mobile Video is Marketing Magic |WMI

Video doesn't just entertain, it commands attention. Most consumers say that when they watch a video, they're solely engaged in that content—and this...

Instagram Has One Million Advertisers…Why It Matters For Your Brand | WMI

Instagram recently revealed that, in addition to their 600 million monthly active users, they now have eight million active business profiles and one...

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer...

Opinion: Forget the #FakeNews, Social Media Advertising Sells | WMI 

It’s easy to take an opinionated stand on an idea without supporting data, but it’s another thing to have it published from a credible source without...

Takeaways From Social Media Week 2017 | WMI

Social Media Week is one of the industry’s premier digital media conferences. This year’s event, held in New York City during the last week of...

How to Get the Best Amazon Marketplace Results | WMI

Amazon has emerged as the leading destination for consumers searching for product information. Forty-four percent of consumers start searches for...

Infographic: How Brides Discover & Shop for Weddings | WMI

Today, couples don’t want a cookie-cutter wedding, they want a celebration that truly reflects who they are. Millennials are getting married later...

Infographic: What Drives Online Purchase | WMI