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Research can be invaluable for brands—an effective study allows marketers to see the both big pictur...

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Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing...

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Women are dominating social media and we have the stats to prove it! Research shows they check in mo...

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In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these ...

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Video doesn't just entertain, it commands attention. Most consumers say that when they watch a video...

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Instagram recently revealed that, in addition to their 600 million monthly active users, they now ha...

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Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact o...

It’s easy to take an opinionated stand on an idea without supporting data, but it’s another thing to...

| | 2 MIN READ

Social Media Week is one of the industry’s premier digital media conferences. This year’s event, hel...

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