Stella Rising Blog

How to Get the Best Amazon Marketplace Results | WMI

Amazon has emerged as the leading destination for consumers searching for product information. Forty-four percent of consumers start searches for...

Infographic: How Brides Discover & Shop for Weddings | WMI

Today, couples don’t want a cookie-cutter wedding, they want a celebration that truly reflects who they are. Millennials are getting married later...

Infographic: What Drives Online Purchase | WMI

Why Social Media is Magic for Brands | WMI

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Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...

Social Media: How Consumers Use YouTube | WMI

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between...

Facts About Generation Z Every Marketer Needs to Know | WMI

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations...

Social Media & The Big Game | WMI

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In our...

Mobile First! How to Reach Connected Consumers | WMI

Whether they're online or in-store, consumers are more informed about the products they're buying than ever before and their expectations for a...