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Stella Rising Blog

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Digital Marketing Strategies: Mobile Shopping | WMI

How Consumers Are Shopping for Fashion On Mobile
By Ann D'Adamo
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Digital Marketing Strategy | WMI

5 Ground Rules for Effective Mobile Video Ads As video consumption continues to evolve, consumers are shifting away from the confines of traditional...
By Shannan Conley
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What Do You Know About Marketing to Generation Z? | WMI

Everyone is talking about marketing to Millennials, but forward-thinking marketers have already moved on to their next customer—Generation Z. Take...
By Ann D'Adamo
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What Mom Really Wants for Mother's Day | WMI

She's the best mom ever and you want to get her something special for Mother's Day! Flowers? Candy? The latest iPhone? Nope. Mom wants something much...
By Ann D'Adamo
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Marketing to Diverse Families | WMI

Advertisers who are marketing to diverse families are winning all consumers. Why? Two-in-three Millennial consumers agree that they prefer to support...
By Ann D'Adamo
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Influencer Marketing: Best Practices for Brands | WMI

In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to amplify...
By Ann D'Adamo
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Inside Women's Marketing: Michelle LeWinter, SVP Market Development

Women's Marketing's SVP of Market Development, Michelle LeWinter was interviewed for the "Wednesday Wisdom" blog created by our friends and partners...
By Ann D'Adamo
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How To Create Amazing Native Ad Content | WMI

Want to know how to create amazing native advertising or custom content? Follow these five guidelines!
By Ann D'Adamo
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Expert Advice for Powerful Creative | WMI

Neil Kraft, CEO of KraftWorks, a creative agency based in SoHo, has always taken a bold approach to advertising. Early in his career as the SVP of...
By Ann D'Adamo

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