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Marketing Beauty Products on Mobile | WMI

27 Jun 2016 Ann D'Adamo

in Media, Beauty


Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at mobile as just another device, but as we've learned, the highly personal nature of mobile has made it less about the device and more about ther person using it—the power is now in the hands of the people! Increasingly, mobile is now how women research beauty products, compare prices, check availability, and get information while in-store. In our infographic, we learn how mobile is driving beauty buying behavior in-store, the challenges with mobile, and what this means for your brand.

Brands that are marketing beauty products must develop a smart, strategic media plan that reaches women where they are.Contact Women's Marketing to learn why we are a top media planning and buying agency for brands trying to reach a female audience.

Learn more: Beauty Marketing Trends 

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