Stella Rising Blog

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...

Infographic: Is Cause Marketing Good For Brands? | WMI

Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a brand's...

Infographic: How Women Use Social Media in 2017 | WMI

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...

Infographic: Why Mobile Video is Marketing Magic |WMI

Video doesn't just entertain, it commands attention. Most consumers say that when they watch a video, they're solely engaged in that content—and this...

Instagram Has One Million Advertisers…Why It Matters For Your Brand | WMI

Instagram recently revealed that, in addition to their 600 million monthly active users, they now have eight million active business profiles and one...

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer...

Opinion: Forget the #FakeNews, Social Media Advertising Sells | WMI 

It’s easy to take an opinionated stand on an idea without supporting data, but it’s another thing to have it published from a credible source without...

Takeaways From Social Media Week 2017 | WMI

Social Media Week is one of the industry’s premier digital media conferences. This year’s event, held in New York City during the last week of...