Stella Rising Blog

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress toward...

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering quality...

Infographic: Who Is More Loyal to Brands? | WMI

With so many products to choose from, each competing on price, efficacy, and convenience, it can be a challenge for brands to retain consumers. Yet,...

Infographic: #NationalDoughnutDay on Social Media |WMI

It's National Doughnut Day! Did you know the holiday was established by the Salvation Army in 1938 to raise money during the Great Depression to help...

Infographic: Millennial Dads Take On More Parenting Responsibility | WMI

Millennial Dads are actively taking a hands-on role in caregiving. In fact, more than a quarter of Millennial Dads self identify as the primary...

Infographic: How Americans Celebrate Memorial Day | WMI

On Memorial Day, Americans salute the more than 42 million veterans who have served our country during war time and remember the 1.3 million men and...

Infographic: Meet the Micro Influencer | WMI

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names....

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...

Infographic: Is Cause Marketing Good For Brands? | WMI

Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a brand's...