Stella Rising Blog

Infographic: #NationalDoughnutDay on Social Media |WMI

It's National Doughnut Day! Did you know the holiday was established by the Salvation Army in 1938 to raise money during the Great Depression to help...

Infographic: Millennial Dads Take On More Parenting Responsibility | WMI

Millennial Dads are actively taking a hands-on role in caregiving. In fact, more than a quarter of Millennial Dads self identify as the primary...

Infographic: How Americans Celebrate Memorial Day | WMI

On Memorial Day, Americans salute the more than 42 million veterans who have served our country during war time and remember the 1.3 million men and...

Infographic: Meet the Micro Influencer | WMI

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names....

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...

Infographic: Is Cause Marketing Good For Brands? | WMI

Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a brand's...

Infographic: How Women Use Social Media in 2017 | WMI

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...

Infographic: Why Mobile Video is Marketing Magic |WMI

Video doesn't just entertain, it commands attention. Most consumers say that when they watch a video, they're solely engaged in that content—and this...