Millennial Dads are actively taking a hands-on role in caregiving. In fact, more than a quarter of Millennial Dads self identify as the primary caregiver in the family. In our infographic, we explore the changing role of fathers and why it’s essential for marketers to avoid stereotypical gender roles in advertising.
5 Things You Should Know About Marketing to Millennial Dads
1. 86% turn to YouTube for guidance on key parenting topics
2. 59% use their smartphones when searching for parenting info
3. 58% place family before work all or most of the time
Marketing to Millennials? Learn how our suite of marketing services can help you identify your target consumer and reach them at the peak moment of influence. Contact Women's Marketing today to get started.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.