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Infographic: Marketing to Sports Super Fans

02 Jan 2017 Ann D'Adamo

in Media,


Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women report following at least one major sport. In our infographic, we dive into the motivations, habits, and purchasing behaviors that will help your brand develop a digital marketing strategy to reach sports super fans.

5 Incredible Facts About Sports Super Fans

1. 61% of men and 39% of women define themselves as "avid fans"

2. 71% of avid fans follow at least two sports

3. 10% of women participate in fantasy sports on mobile platforms

4. 42% of sports fans and 49% of avid fans played sports as kids

5. 40% of avid fans say they feel a "rush" when their team wins a game

Contact Women's Marketing to learn how our suite of marketing services can help your brand reach those consumers who matter most.