Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience. But if you think you can market to them the same way you're reaching Millennials, you're mistaken. Price conscious and independent,today's teenagers will do their research before heading to the store and have high expectations once they arrive.
Want to learn more about Generation Z and their shopping preferences? Download our whitepaper or contact us to discover our full range of marketing services aimed at reaching your target audience.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.