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Marketing to Generation Z: Teen Shopping Habits| WMI

Marketing to Generation Z: Teen Shopping Habits| WMI

07 Sep 2016 Ann D'Adamo

in Fashion, Integrated


Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience. But if you think you can market to them the same way you're reaching Millennials, you're mistaken. Price conscious and independent, today's teenagers will do their research before heading to the store and have high expectations once they arrive. 

Want to learn more about Generation Z and their shopping preferences? Download our whitepaper or contact us to discover our full range of marketing services aimed at reaching your target audience.

Fashion Integrated