The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations distinguised their digital activities from other aspects of their lives, from social to shopping, Gen Z's online and offline lives are completely integrated. In our infographic, we explore Generation Z to learn how they spend their time, how they shop, and how their preferences influence their spending, as well as their parents'.
Facts About Generation Z Every Marketer Needs to Know
1. When they have free time, 72% spend their time online
2. 75% have a smartphone
3. 66% say they use more than one device simultaneously
4. 65% want value for their money with discounts, coupons, and rewards programs
5. 46% say friend recommendations matter when choosing a brand
Learn more about Generation Z in our white paper, "Meet Your Next Customer: Generation Z" or contact us today to discover how Women's Marketing can help you reach the customers that matter most to your brand.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.