Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a dramatic effect on site traffic and sales. One such update was the August 1st update, which is now being called the Medic Update.
According to a survey conducted by Search Engine Round Table, 41.5% of 300 impacted sites were medical or health-related, while 16% were e-Commerce.
For some of these sites this is what the update looks like hitting their traffic...
Why Were Sites Hit?While Google has not said anything specific about why some sites saw a drop in traffic, they did in some ways confirm that paying attention to what is called the Google Quality Raters Guidelines can help recover sites hit. Here at Women’s Marketing, we have an SEO audit designed specifically around this guide.
In Google’s most recent update to the Google Quality Raters Guidelines, a great deal of emphasis was placed on YMYL sites (Your Money, Your Life) and the concept of E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness. Our analysis of sites that have been hit shows that sites with lower levels of E-A-T were affected the most.
E-commerce and shopping websites are at the top of Google’s list for YMYL sites indicating that they have placed a high level of priority around ensuring trustworthy results for pages that lead to consumers spending money or sharing personal information.
Worried you may have been impacted? Contact Stella Rising today for a free algorithm impact analysis on your website.
Source: Google; Marie Haynes; Search Engine Round Table