In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched, ingredient-focused consumer. What’s working? Body care brands riding the health and wellness wave are prominently on consumers’ radar, but other trends are catching her eye (hello, Booty Beauty).
Below are some elements to consider when planning and marketing body care products today:
Farm-to-Table-to... the Bathroom?
Source: Mintel Body Care and Deodorant – US August 2018, The Beauty Consumer – February 2018, Natural and Organic Personal Care Consumer- December 2017