Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their holiday budget online, up from 38% last year. Although consumers may be spending more online, physical retail stores still play an important role. Understanding when consumers are shopping online and what they’re looking for in-store will be critical for marketers. In our infographic, we explore where consumers will be shopping (and when) and the little extras that draw them into retail stores.
Do you have you holiday marketing strategy in place? Learn more about our strategic marketing services today.
Comments