Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their holiday budget online, up from 38% last year. Although consumers may be spending more online, physical retail stores still play an important role. Understanding when consumers are shopping online and what they’re looking for in-store will be critical for marketers. In our infographic, we explore where consumers will be shopping (and when) and the little extras that draw them into retail stores.
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