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Infographic: The Secrets to Successful Email Marketing | WMI

27 Sep 2017 Ann D'Adamo

in Media, Digital


 It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that only about 30% of promotional emails are opened and read, yet, consumers say that more dynamic and personalized content delivered at the right time may get them more engaged in your messaging. In our infographic, you'll discover the secrets to successful email marketing. 

5 Ways to Win at Email Marketing

1. Make it mobile friendly

2. Personalize content

3. Incentivize purchase

4. Timing is everything - deliver content when it's most likely to be opened and read

5.  Create more engaging content that offers tips to get more out of products and services 

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