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Stella Rising Blog

Health & Wellness

Consumer-Focused Marketing Channels for Pharma | WMI

The phrase “doctor’s orders” may not carry the same weight that it used to, as consumers increasingly conduct their own online research to learn...
By Ann D'Adamo
Food & Beverage

Marketing Health to Millennials | WMI

By Ann D'Adamo
Health & Wellness

Developing A Healthy Media Strategy for Cough and Cold Brands | WMI

Almost 85% of American adults report having at least one cold during the winter months and more than half say that having a cold significantly...
By Ann D'Adamo
Health & Wellness

Marketing to America's Vitamin Consumer Infographic | WMI

Marketing Insights for Health and Wellness Brands
By Ann D'Adamo
Health & Wellness

How to Reach Millennial Wellness Consumers | WMI

As a group, Millennials have greater access to health and wellness information than previous generations.  However, even with fitness trackers and...
By Ann D'Adamo
Health & Wellness

Seniors and Health Infographic | WMI

Although Millennials have been on the minds of marketers, they shouldn't forget about seniors. Baby Boomers still represent a large segment of the...
By Ann D'Adamo
Media

Trends in Health and Wellness 2016 | WMI

In 2014, Women’s Marketing partnered with Rodale to research the emerging consumer wellness trend. Based on our findings, we predicted that the...
By Ann D'Adamo
Digital

Proactive Healthcare Consumer Infographic | WMI

Researchers found that 51% of US adults say they participate in preventative healthcare. These proactive consumers strive to stay well and avoid...
By Ann D'Adamo
Industry News

Health & Fitness Millennial Consumers Infographic | WMI

Millennial consumers are flocking to boutique fitness studios for personalized fitness experiences and unique classes. Our infographic explores...
By Ann D'Adamo

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