Stella Rising Blog

Infographic: Marketing the Summer Olympics 2016 | WMI

More than 20 million people are expected to tune in to watch the Olympic games in Rio this summer! But they're not just watching on TV, they'll be...

Beauty and Wellness Marketing Trends | WMI

Escapism and Magical Thinking Since the beginning of mankind, humans have marveled at the magic of the universe. But as we’ve evolved,...

Down Time is the Ultimate Luxury - 3 Ways to Connect

If you asked five different consumers for their definitions of luxury, you’d likely receive five very different answers. But for an increasing...

Media Strategy: Reaching the Mobile Consumer on Apps | WMI

“I just don’t have time to exercise!” You’ve heard it a thousand times—and probably said it yourself—and, while it may feel true, it may just be an...

Trends in Health and Wellness Travel | WMI

Americans say they're busier and more stressed out than ever before! So, it's no surprise that the wellness and spa travel sector is luring more...

Trends in Healthy Beverages | WMI

Cross-category beverages are becoming increasingly popular. As beverage makers look to satisfy health and wellness demands without sacrificing taste,...

Consumer-Focused Marketing Channels for Pharma | WMI

The phrase “doctor’s orders” may not carry the same weight that it used to, as consumers increasingly conduct their own online research to learn...

Marketing Health to Millennials | WMI

Developing A Healthy Media Strategy for Cough and Cold Brands | WMI

Almost 85% of American adults report having at least one cold during the winter months and more than half say that having a cold significantly...