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Marketing Health to Millennials | WMI

22 Mar 2016 Ann D'Adamo

in Food & Beverage, Health & Wellness


Brands marketing health to Millennial women should know that this demographic acknowledges the importance of eating healthy foods, but admit they don't always eat as healthfully as they would like. In a survey of Millennial eating habits, respondents gave themselves an average grade of C+ for the healthfulness of their diets. Here, we look at the challenges Millennials face when it comes to healthy eating and how brands can help. Want to know more about Millennial women and media they use as they navigate their day? Contact Women's Marketing to learn how we can connect your brand with the right consumer at the right time.

Food & Beverage Health & Wellness