Stella Rising Blog

Opportunities in the Vitamin and Supplement Industry | WMI

Contrary to popular perception, interest in products for healthy aging isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger...

Women’s Attitude Towards Weight Loss-Infographic | WMI

Targeted Marketing Efforts are a must in Today’s Competitive Wellness Industry

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...

Exercise and Diet Trends - Refine Brand Strategy | WMI

Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising around these products still influences consumer...

Weight Loss Market Trends in 2015 | WMI

When we say “wellness is the “new black,” we mean that, to a growing segment of American women, concern for healthy living is paramount. Wellness is...

Wellness Lifestyle Marketing is the New Black | WMI

Spend in the Health & Wellness lifestyle sector is driving bigger market share each year. The booming, near-trillion dollar industry cuts across the...

Why Wellness Marketing is Important | WMI

The Health & Wellness industry is massive, global, and growing. This is great news for health, beauty, nutrition and other lifestyle-related...

Health & Wellness Marketing: The “Wellthy” Consumer | WMI

Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern “Health & Wellness”...