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Women’s Attitude Towards Weight Loss-Infographic | WMI

10 Jun 2015 Ann D'Adamo

in Industry News, Health & Wellness


Targeted Marketing Efforts are a must in Today’s Competitive Wellness Industry

It’s no surprise that men and women take different approaches to weight loss and wellness. Here, we analyze how their perceptions and attitudes influence their purchasing behaviors so marketers can craft messages that appeal to their target demographic and break through the clutter of the diet industry. At Women’s Marketing, we understand why certain messages resonate with women and advise brands on holistic media approaches to get those messages heard. Contact us today to learn about our media capabilities and expertise in marketing to women.

Industry News Health & Wellness