Stella Rising Blog

What Do Consumers Expect from Vitamin & Supplement Brands? | WMI

With rising healthcare costs and an abundance of information at their fingertips, consumers are continuing to take a proactive approach to their...

U.S. Weight Loss and Diet Trends 2016-2017 | WMI

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today,...

The 10 Beauty Wellness Trends Exciting Consumers | WMI

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each...

Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by...

Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...

What Makes A Successful Health & Wellness Brand? | WMI

Last year more than 2,400 health and wellness products were launched in the U.S. –but only 10% will likely last. Why do some brands go on to become...

Health & Wellness Consumers: Fitness Habits & Motivations | WMI

In our infographic, we explore how frequently fitness enthusiasts work out, what foods and beverages they use to energize themselves, and how they...

Marketing to Women: How Americans Are Traveling in 2016 | WMI

Each summer, Americans make more than 650 million long-distance trips! So, where do they go and what activities do they prefer? In our infographic,...

Fitness and Wellness Trends | WMI

Americans are increasingly incorporating health and wellness into every aspect of their lives. In our infographic we look at how yoga, one of the...