Consumers are increasingly making efforts to live a healthier lifestyle—many are eating better and exercising more than ever before. While some have wholeheartedly embraced this new lifestyle, devoting more time and energy to learning about and seeking out products that support their desire to live more consciously, others are discouraged by repeated failed attempts to lose weight or maintain an exercise program. Segmenting these consumers into five groups based on their approaches to healthy living offers marketers the ability to understand what messages to send when trying to reach them. In our infographic, we explore the five types of health and wellness consumers to understand how to connect with them through content messaging and on social media.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.